The California Fresh Fruit Association is a trade association representing California’s fresh fruit growers, shippers, and marketers. Its mission is to support and advocate for the economic viability and sustainability of the state’s fresh fruit industry through regulatory, legislative, and public policy engagement.
Agricultural labor policy, water supply and water infrastructure, food safety regulations, pesticide and crop protection policy, environmental regulation, trade policy, and transportation and supply chain issues affecting fresh produce.
Membership dues from fresh fruit growers, shippers, and marketers.
Member companies within California’s fresh fruit industry and collaborations with other agricultural trade associations.
Trade association
