This bill creates statewide consumer privacy rights. People can see, correct, delete, and download their data, and opt out of targeted ads, data sales, and automated decisions. Companies must get consent for sensitive data, limit collection and retention, post clear privacy notices, and honor a universal opt-out signal. Data brokers must register. Ads and data sales to minors are banned. Geofencing, involving tracking and collecting data on individuals within a certain area, is barred near mental and reproductive health clinics. The Attorney General can fine violators.
